Why WordPress®?
Your custom designed Blog Of The Town WordPress® website will be one of the most valuable tools in your real estate marketing arsenal. It is designed to work for and to be completely Search Engine friendly.
By using our custom designed WordPress® as your website platform you will have a website that is attractive, inviting and a powerful resource for your visitors. It will be designed to draw visitors in more effectively and efficiently than other web alternatives.
The WordPress® tools used to create your website will provide the ability to include all of the elements and capabilities necessary to develop a highly visually appealing website that has the power to generate viable leads. In order to do this your site needs to harness the power of the search engines so that you can be easily found on the internet.
A Little History:
WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product.
Here is what you will receive with your new Blog Of The Town Web WordPress® Site:
Simple custom design:
Real Estate web sites should be graphically appealing while at the same time simple in their design. Remembering that your visitor’s primary objective is to search for homes, the site should direct them to your embedded IDX Home Search tool from the beginning. The graphic design will get their attention but the search tool will draw them into your site .
Easy to follow layout:
I am sure you have been to sites that require you to study them to determine where you want to go. Your site needs to be easy to navigate and should avoid terminology that will confuse the visitor. Everything on your site should direct them to the home search and eventually to the registration form that will provide you with the lead information you want.
Custom graphics and an Embeded IDX Search Tool:
Graphic design is a powerful ally when attracting visitors. During the 1/20th of a second that you have their attention your graphics should make them feel comfortable with your site and not confuse them as to what the site is about. Also, the graphics need to help draw them into your search tool that will eventually require them to register on your site.
SEO Power:
You website is designed to obtain the best placement possible on all major search engines. You can control meta-tags, submit your website to hundreds of search engines, and create unlimited SEO content to help you achieve top placement.
This is done as you apply the controls that manage the Meta tags for all major parts of the system. In addition you can enhance your search engine power by incorporating blogs, RSS feeds and adding unlimited community pages.
Blogs:
Your blog postings will create SEO friendly postings that you control. These postings can be of your own creation, articles that you excerpt or quote from other sources. Either way when you create them you will use key words that will provide the search engines with the data that will keep you at the top of the searches.
You can create your own categories to file posts under such as “Homeowner Tips” , local “Real Estate News” and “Business Updates” all designed to build the content that you want for your site to be recognized by the search engines.
RSS Feed
Adding an RSS feed to your site is very easy. You can get news feeds from Realtor.org, Inman News, RISMEDIA and other news sources that will continually add content to your site.
Unlimited pages:
One of the most powerful tools of your website will be the ability to create unlimited pages. The more relevant pages with real estate content the better for your SEO.
There is a term used in the SEO community called “Long Tail” optimization. The “Long Tail” refers to those key words that are not commonly used such as the name of a subdivision or development. Most people search for homes in a city or town but a few will search by a community or neighborhood. With your Blog Of The Town WordPress® web site you will have the unique ability to create pages for all of the cities and towns in your area along with pages for as many neighborhoods or subdivisions as you want. Each of these pages will become a website for the community. Thus providing the added benefit of “Long Tail” searches that will make your site more desireable.
Here are some ways you can create a powerful Real Estate web site:
Community and Neighborhood Websites:
Get more market clout by positioning yourself as the neighborhood expert by creating a neighborhood focused website to be in front of every buyer and seller as they research homes in that niche market. Specialized sites increase your listing referral business and build a reputation with homeowners in the neighborhood. They also rank very well on Search Engines since the content is focused on a specific neighborhood.
Single Property Websites:
You can create a single property website focused on showcasing an individual property in a matter of minutes. Your site includes tools to create a unique property website which can generate focused leads and extend your real estate brand.
Commercial Websites:
Make sure commercial properties you represent stand out. Gain commercial listings and clients with a site focused on commercial offerings. Your website will bring extra focus and more detail to the promotion of your commercial properties.
These are a few examples of pages you can create. When creating these new pages you will be able to use the WYSIWYG (What You See Is What You Get) Editor for easy page creation making the pages easy to create and edit. Each page will have the ability to enter the unique title, description and keywords necessary for good search engine placement.
